Muriuki Kagiri is a menswear, grooming, lifestyle and tech enthusiast and influencer. His interest for menswear emerged early, leading him to consistently present himself with a keen sense of style. This dedication to personal appearance garnered attention from peers and strangers alike, who often sought his advice on fashion choices.
In mid-2015, recognizing a significant gap in Kenya’s fashion blogging scene—predominantly tailored towards female audiences—he launched “The Dapper Brother.” Through this platform, Muriuki began sharing style tips, exploring fashion trends, and reviewing products he personally used, aiming to provide Kenyan men with a resource dedicated to their fashion and grooming needs.
Beyond blogging, Muriuki expanded his influence by creating a YouTube channel under the same moniker, offering visual content that complements his written pieces. His commitment to quality content and authentic engagement has led to collaborations with renowned brands such as NIVEA, EABL (Diageo), Coca-Cola, Safaricom, and The Junction Mall. These partnerships not only underscore his credibility in the fashion and lifestyle space but also reflect his ability to resonate with a broad audience.
In addition to content creation, Muriuki operates a boutique men’s styling consultancy. This venture allows him to bring his modern yet classic sense of style directly to clients, offering personalized fashion guidance that aligns with individual preferences and current trends.
Muriuki’s dedication and expertise have not gone unnoticed. In 2015, he won the inaugural MIMI Fashion Blogger Contest, a testament to his influence and contribution to the fashion blogging community. His active presence on social media platforms, particularly Instagram, further amplifies his reach and engagement with fashion enthusiasts.
Through unwavering dedication and a clear vision, Muriuki Kagiri continues to shape the landscape of men’s fashion and lifestyle in Kenya, inspiring countless individuals to embrace and express their personal style with confidence.
“Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style.” — Iris Apfel